The Magic Of Wabi Sabi

Once upon a time, there was a young woman trying to navigate the world and its lack of love. She set out on a quest in search of love and happiness. She longed to find like-minded people but instead, she was met with inconsistency and dishonourable standards. 

Left with a lack of hope she was in two minds “ Do I quit?” or “ Do I pursue?”. Of course, she pursued and although she didn’t find what she thought she was looking for, she found the magic of WABI.SABI. 

WABI.SABI is the view or thought of finding beauty in every aspect of imperfection in nature. It is about the aesthetic of things in existence that are “imperfect, impermanent, and incomplete”. 

She had learnt how to see the world in a different light. Set on sharing her findings she pondered on how she could do this. How could she bring women the same inner peace she has found, how could she make women see themselves for the beautiful beings they are? 

Introducing WABISABI, a clothing brand set out to remove “ideal beauty” and teach women from all walks of life that they themselves are beautifully imperfect. 

WABISABI will bring you beautiful basics to enhance your natural figure, not change it. While also introducing a new method to sizing (click below to see our size guide).